A tourism strategy for Nova Scotia /

Visitors form an impression of the place and the people, and share them with friends and family. [...] The to understand what we are doing well, and what we are not doing well; to offer high-quality service and more compelling experiences; and to impressions and experiences make it easier for visitors to get here and travel every part of the of visitors should matter to province once they are here. [...] The new, and an enhanced appreciation in Nova Scotia for collaborative approach between government and the value visitors bring to the economy. [...] The NSTA will be in a position We will capture and interpret market intelligence to help the industry cut through red tape and to support decision making, and we will focus. [...] Leadership and collaboration within and outside For travellers, getting here, and then getting the tourism sector is essential to first create and easily around the province, has been a challenge then sustain awareness of the value of the visitor that limits growth and works against parts of the economy.