Seen on screens : Viewing Canadian feature films on multiple platforms 2007 to 2013

This led the Department of Canadian Heritage to gather data on how to measure the consumption of Canadian feature films on a variety of platforms and to publish, for the first time in 2013, the report Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms. [...] The data presented includes the total views of Canadian feature films as well as the market share of views of Canadian feature films as part of the overall number of views of all feature films shown in Canada. [...] Figure 4 Number of Views of Canadian Feature Films in 2013 by Language Market English-Language Market French-Language Market 8 2.3 Variations in the Number of Views of Canadian Feature Films from Year to Year Overall, the total number of views of Canadian feature films has varied from a high of 113 million in 2010 to a low of 82 million in 2008, and averaging 96 million views over the past seven y [...] On an overall basis, the seven-year data range shows a decrease of the market share of views of Canadian feature films, with the 2013 market share being the lowest of the past six years. [...] Calculating the Market Share of Canadian Feature Films The Department of Canadian Heritage measures the performance of Canadian feature films on multiple platforms in two ways: • by adding the number of views on various platforms in Canada; and • by market share as represented by the percentage of views of Canadian feature films as part of the overall number of views of feature films shown on vari