cover image: Evaluation of the TV5 Program / : Évaluation du Programme TV5

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Evaluation of the TV5 Program / : Évaluation du Programme TV5

17 Feb 2015

The purpose of the evaluation was, first, to meet the requirements of the Policy and Directive on Transfer Payments and the Treasury Board of Canada’s Policy on Evaluation and, second, to inform the Department’s senior management of the relevance and performance (effectiveness, efficiency and economy) of the Government of Canada’s financial participation in the TV5 Partnership between April 1, 200 [...] The strategy, centred on the theory of change, is based on a calibrated approach to the extent that: • the use of administrative data collected by the Program and available secondary data was advocated; i • the literature review/analysis and drafting of the evaluation report were conducted internally; and • the number of interviews and the number of interview questions were determined. [...] The purpose of the evaluation is, first, to meet the requirements of the Policy and Directive on Transfer Payments and the Treasury Board of Canada’s Policy on Evaluation and, second, to inform the Department’s senior management of the relevance and performance (effectiveness, efficiency and economy) of the Government of Canada’s financial participation in the TV5 Partnership between April 1, 2006 [...] In order to reflect the structure of the Program’s logic model, the Program’s outcomes are presented in relation to the three following objectives: • Compliance with the TV5 Charter, its guiding principles, its strategic orientations and its implementation; • Achievement of the expected outcomes of the financial contribution to TV5 QC; and • Achievement of the expected outcomes of the funding prov [...] The review of the level of achievement of the expected outcomes takes into account changes in the proportion of Canadian programs broadcast during prime time16 in the regions served by TV5M, the development of new Canadian and foreign markets, the increase in the number of households, territories and countries reached, the maintenance of TV5 QC’s market share, and the number of Internet users who
government politics television governance media evaluation canada advertising culture language mass media television broadcasting economic sector organisation internationale de la francophonie quebec canadian radio-television and telecommunications commission economy, business and finance logic model crtc canadian broadcasting corporation télévision la francophonie src société radio-canada unis tv5 québec canada tv5monde tv5
ISBN
9781100254920
Pages
57
Published in
Ottawa, Ontario

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