What we do We have cultivated partnerships with radio stations in Africa to design and run interactive radio programs that help millions of people improve their lives and connect rural communities. [...] We use statistical analysis to estimate the contribution and attribution of the radio program to changes in knowledge, behaviours or attitudes among listeners. [...] The use of regression analysis, or other statistical techniques, may also be done in order to isolate the effect of the radio program and give a sense of changes in socio-economic indicators among the listening audience. [...] More than 65 survey-based outcome evaluations of African farmers in interactive radio program intervention areas have found that a typical interactive radio program about agriculture on a radio station is listened to regularly by 40 to 60 per cent of potential listeners (depending on country and region) and on average leads to 20 per cent of listeners applying new practices on their farms. [...] Other types of programming lean heavily on resources created for stations and provide stations with the tools, information and guides, but let stations create their own campaigns and use their own ingenuity to inform and engage their audiences.
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