COVID-19 Vaccine Hesitancy Radio Campaign – Impact Measurement - November 2022

In the last 3 months, did you hear the radio spots and interviews from the Covid-19 vaccine campaign aired on any of these stations? VACCINE CAMPAIGN AWARENESS Among those reached by the partner radio stations, awareness of the campaign was strong across all countries. [...] In the last 3 months, did you hear the radio spots and interviews from the Covid-19 vaccine campaign aired on any of these stations? COVID-19 EXPERIENCE Respondents’ experience of the pandemic varied widely by country, with less than half the respondents in Tanzania, Nigeria and Ghana claiming to have experienced serious illness in themselves or someone they know. [...] How often did you hear these radio spots and interviews? 1)Everyday 2)Twice a week 3)Once a week 4)Once every 2 weeks 5)Once a month 6)Less than above PERCEPTIONS OF COVID-19 Non-listeners were significantly less likely to know what COVID-19 is, and were more likely to have a misinformed understanding of the nature of the disease DEMOGRAPHIC BREAK DOWN by AGE AND GENDER TOTAL AGE GROUP GENDER LIST. [...] Did the radio spots and interviews from the Covid-19 vaccine campaign encourage you to get vaccinated? 1)No 2)A little 3)Yes 4)No-I was already vaccinated TRUST IN VACCINES IN GENERAL The pandemic was felt to have had a generally positive effect on Ghanaians’ trust in vaccines, although non-listeners and the younger generation felt that the improvement, while still a net gain, has been less impres. [...] In the last 3 months, did you hear the radio spots and interviews from the Covid-19 vaccine campaign aired on any of these stations? VACCINE CAMPAIGN LISTENERSHIP For those who had heard the campaign, the recalled frequency was strong, slightly more so Those who heard the Covid-19 vaccine among older Women campaign.