Homemade for Sale, Second Edition is the authoritative guide to starting and running a home-based food business, now fully updated and expanded. From food product ideas and marketing, to profiles of successful cottage food and food freedom entrepreneurs, to navigating laws, get cooking and turn a hobby into a business.
Authors
- Pages
- 384
- Published in
- Gabriola Island, CA
- Rights
- John Ivanko and Lisa Kivirist
Table of Contents
- Front Cover 1
- Praise 2
- Title Page 4
- Rights Page 5
- Dedication 6
- Disclaimer 7
- Contents 9
- Acknowledgments 14
- Introduction: Cottage Food, Food Freedom, and Growing a Movement 17
- Section 1 - Getting Started 34
- Chapter 1: Navigating Your State’s Cottage Food Law 35
- Chapter 2: What’s Cooking? 55
- Chapter 3: Ideas in the Oven: Identify Your Business Goals 73
- Section 2 - What's Cooking: Product Development and Recipes 94
- Chapter 4: Understanding Non-hazardous Food Products 95
- Chapter 5: Independently Tested Recipes for Non-hazardous Food Items 104
- Section 3 - Selling Your Story: Marketing 126
- Chapter 6: Product Development: Design, Name, and Logo 127
- Chapter 7: Better Labels and Packaging That Increase Sales 144
- Chapter 8: Packaging Ideas to Increase Sales 153
- Chapter 9: Amp Up Your Jams and Other Jarred Products 160
- Chapter 10: Getting the Price Right 170
- Chapter 11: Moving Your Product to Market 184
- Chapter 12: Promotion: Persuading Customers with Advertising and Public Relations 200
- Chapter 13: People, Partnerships, and Purpose 230
- Chapter 14: Proving the Market and Getting a Plan 240
- Section 4 - Organizing, Planning, and Managing the Business 248
- Chapter 15: Ready, Set, Go: Organize Your Kitchen 249
- Chapter 16: Business Time Management and Beating Burnout 265
- Chapter 17: Make It Legal: Establish Your Business in 7 Easy Steps 279
- Chapter 18: Small Business Finances 292
- Section 5 - Business Expansion 308
- Chapter 19: Scaling Up 309
- Chapter 20: Multiple Markets and Money Matters 324
- Section 6 - Future of Cottage Foods: Freedom! 332
- Chapter 21: Importance of Cottage Food Advocacy 333
- Chapter 22: Organize Your State Cottage Food Association 344
- Chapter 23: Food Freedom 354
- Epilogue: Icing on the Cake 371
- Appendix A 373
- Index 375
- About the Authors 383
- About New Society Publishers 385
- A Guide to Responsible Digital Reading 386
