SHARING SETTLEMENT AND INTEGRATION PRACTICES THAT WORK - CCLC’S SOCIAL MEDIA STRATEGY

By enriching the London community through its services and advocacy, the CCLC furthers the success and sense of belonging of newcomers and individuals from diverse backgrounds. [...] As a result, the CCLC hired a new team member to develop a new social media strategy and improve its copywriting, which led to a brand refresh and improved the CCLC’s recognition throughout the community. [...] OVERVIEW OF THE PROGRAM Name: CCLC’s Social Media Strategy Description: To develop a new social media strategy, the CCLC analyzed the organization's website and social media channels. [...] The aim was to identify the most used content and gain insights into the CCLC’s target audiences, including newcomers, donors, volunteers, prospective employees, and members of the community at large. [...] High Client Uptake and Retention: The analytics show significant month-to-month growth in engagement and followers across all platforms, indicating high client uptake and retention, and demonstrating the effectiveness of the targeted and human-centered social media strategy.