Understanding Public Policy Agenda Setting Using the 4 P’s Model: Power, Perception, Potency and

Their situation of these efforts have helped place the issue of child became a media phenomenon only after the malnutrition on the government's agenda, which in publication of photos of the 3-year-old Syrian boy, turn has led to decisions concerning the allocation of Alan Kurdi, who drowned after the inflatable boat he public funds to the organization in question. [...] The rule is simple: the greater the severity, the higher up the issue on the government's Is it possible, without distorting the evidence, agenda. [...] To increase proximity to the issue, it may be the organizations that support the issue you useful to demonstrate that the status quo and the are working to address, the perception of that proposed interventions will have a concrete issue, the presentation of its potency or impact on many people within communities. [...] Power Perception Agenda Potency Proximity Simply put, power refers to the power to persuade and to elicit action; perception , to the representation or impressions of an issue; potency , to the severity or seriousness of consequences; and proximity , to the closeness or imminence of impacts. [...] The rule is simple: the greater the severity, the higher up the issue on the government's agenda.