CONSUMER AND MARKET DEMAND AGRICULTURAL POLICY RESEARCH NETWORK

In particular, the increases in the demands for convenience foods show the influence of a rise in the households’ opportunity cost of time. [...] If the point of tangency is achieved along the linear portion of the frontier, the hours to the left of the point D to the tangency represents leisure, the hours between the tangency point (B0) and A0 represent market labour, and the hours between point A0 and the endowment T represent labour time devoted to home 10 Consumption Good production. [...] The selection equation correctly predicts the probability of participation 70 percent of the time for most convenience, 60 percent of the time for semi-convenience and 82 percent of the time for least convenience. [...] Sample selectivity is present for the semi-convenience and least convenience equations as evidenced by the significance of the coefficient of the Inverse Mill ratios in the expenditure equations. [...] Concluding Remarks The purpose of this study is to empirically examine the effects of household income – as a measure of the opportunity cost of time – and other socio-demographic variables on the demand for convenience chicken meat.