Summary of Studies Showing that Giving Someone Even a Small

The gift or favour creates an subconscious feeling in the person receiving it to be biased in favour of the person or entity that gave the gift or favour, to feel like they should do something for the person or entity in return. [...] The “reciprocation” effect of receiving gifts and doing favours is summarized in the article by Alix Spiegel, “Give And Take: How The Rule Of Reciprocation Binds Us,” (NPR.org, November 26, 2012). [...] How even a small gift or favour influences the decisions of the person receiving the gift or favour, and all the studies showing this effect, is also summarized in the following articles and videos, and other academic articles: 1. [...] The slides were marked in one corner with the logo of one of two art galleries, and the participants had been told that one or the other gallery was paying for their participation in the study. [...] Not only did the participants like the paintings from their sponsoring gallery more, their brain scans showed that the parts of their brains that are related to pleasure were more active whenever their sponsoring gallery’s logo was on the screen.