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604.681.2358 2020 One Bentall Centre info@shape.ca 505 Burrard St., Box 206 shape.ca Vancouver, BC, Canada V7X 1M6 Marketing Coordinator, Nanaimo North Town Centre ABOUT SHAPE SHAPE is the real estate investment, development and management company leading some of the largest and most exciting projects in North America including The Amazing Brentwood, The City of Lougheed and RC at CF Richmond Cent. [...] Primary Job Responsibilities General Accountability • Oversee the Centre’s brand strategy as well as its positioning to ensure all initiatives are aligned with the marketing goals and measurable objectives • Bring innovation, leadership, innovative thinking, and ideas to the Centre’s marketing strategy • Assess marketing performance and report successes and challenges on a regular basis through mo. [...] Marketing Planning & Budget • Responsible for the delivery and implementation of an annual marketing plan and budget using the optimal mix of promotion, advertising, events, social media, and public relations aimed at increasing traffic, guest engagement, and sales for the Centre • Ensure relevant data is tracked, updated, and organized to facilitate easy retrieval for reporting • Contribute to th. [...] • Lead the Shape Outreach Volunteer Program with local Food Bank and other fundraising initiatives • Look for unique opportunities to collaborate with community partners on events and programming Online: Website & Social Media • Manage and grow Nanaimo North Town Centre’s social media communities by engaging with audiences through regular posts, stories, giveaways, and promotions, highlighting the. [...] • Create static and video content for platforms individually or through partnerships with content creators, photographers, videographers, and graphic designers • Create monthly report summaries analyzing social channel analytics • Leverage and maintain the website to ensure content is timely, compelling, relevant, and on-brand • Prepare monthly e-newsletters and grow the database Tenant Relations.