cover image: INSIGHT: GREATER CHINA - China’s domestic tourism finally bounces back, highlighting new trends

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INSIGHT: GREATER CHINA - China’s domestic tourism finally bounces back, highlighting new trends

11 May 2023

MAY 11, 2023 INSIGHT: GREATER CHINA China’s domestic tourism finally bounces back, highlighting new trends in travel and consumption THE TAKEAWAY Out of the 23 provinces that have released their regional tourism figures, Zhejiang pocketed the The first major travel period for post-COVID-19 China most revenue. [...] Between April 29 and May 3, a total of 274 time to make the Labour Day break the first major million domestic trips were made — more than the opportunity for its people to undertake long-distance over 240 million trips officials had anticipated prior and international trips. [...] for outbound travel surged nearly sevenfold compared Domestic tourism revenues also exceeded 2019 levels to the same period in 2022, with destinations in for the first time, reaching a new high of C$28.55 Southeast Asia the first choice for many Chinese. [...] Next major holiday coming in October, still with transitioned out of COVID-19 restrictions, these adjusted workdays statistics inject optimism into the country’s While authorities look to the next major holiday — consumption and services sectors for a long-awaited the National Day ‘golden week’ in October — for post-pandemic recovery. [...] First brought to Zibo by the positive reviews of As many mainland Chinese travel beyond the border university students who had to quarantine in the city, for the first time since 2020, their perspectives on many young travellers, still recovering from the ‘zero the ‘outside world’ — after three years of isolation COVID’-induced hit to their incomes, found Zibo’s — may have changed.
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