Advertising
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social …
WikipediaPublications
DDN: Dundurn Press · 12 November 2024 English
The political life of Dene leader Georges Erasmus — a radical Native rights crusader widely regarded as one of the most important Indigenous leaders of the past fifty years. For …
Fumoleau, to give me a hand. Thankfully, the job of advertising the program across the north had been done from …
DDN: Dundurn Press · 5 November 2024 English
“A tender, beautifully written essay collection that is about so much more than parenting a child with a disability.” — Erin Pepler, author of Send Me Into The Woods AloneA …
writers’ group members will join — blatant advertising. Poison the frog that licks you back. My youngest …
Fraser Institute · 18 October 2024 English
The ESG acronym stands for a range of environmental, social, and governance initiatives that critics of shareholder capitalism suggest public companies should voluntarily implement to improve the well-being of society. …
ethically. Greenwashing and other misleading advertising is already illegal, and ratings services have …
MQUP: McGill-Queen's University Press · 15 October 2024 English
Slings & Arrows, starring Susan Coyne, Paul Gross, Don McKellar, and Mark McKinney as members of the New Burbage Theatre Festival, was heralded by television critics as one of the …
entertainment and art, aesthetic truth and commercial advertising. In addressing such issues in the context of … celebrating Welles, who gets hit by a truck advertising “Canada’s Best Hams” at the end of episode 1 … by the Sanjay-Richard subplot as the deranged advertising executive makes no distinction at all between … of advertising. In such a world, as Baudrillard says, “the question of ‘believing’in [advertising] is …
MQUP: McGill-Queen's University Press · 15 October 2024 English
A thorough account of the cultural achievements of the anthropologist and media scholar Edmund Snow Carpenter.
108). Cummings’s poem, with its critique of advertising and the cultural banality it produced, is very … , 264). Cummings links this conservatism to advertising culture, the proliferation of ads appealing … common with the cloying appeals of America’s advertising. Both sprang from and contributed to a sterile …
MQUP: McGill-Queen's University Press · 1 October 2024 English
Oil workers are often typecast as rough: embodying the toxic masculinity, racism, consumerist excess, and wilful ignorance of the extractive industries and petrostates they work for. But their poetry troubles …
from industry or environmentalist rhetoric and advertising to poetry and short stories, from maps, diagrams …
C.D. Howe Institute · 19 September 2024 English
Their arguments fail to address the core concerns with the vagueness and overbreadth of the new provision, which clearly infringes our Charter-protected freedom of expression. [...] The widespread industry concern …
considered – and found justified – other misleading advertising provisions of the Competition Act, including …
CWF: Canada West Foundation · 17 September 2024 English
Acknowledgements Manitoban youth were integral to the success of this report and we sincerely appreciate the time and thoughtfulness that young people across the province gave to the surveys and …
Tourism, Sports, Personal Services, Food Service, Advertising 23% Government & Not for Profit 25% Retail/Wholesale …
MQUP: McGill-Queen's University Press · 17 September 2024 English
At the height of its popularity in the late nineteenth century, absinthe reigned in the bars, cafés, and restaurants of France and its colonial empire. Yet by the time it …
of France, both at home and abroad, through advertising, presenting at once an image of a perceived …
ITK: Inuit Tapiriit Kanatami · 17 September 2024 English
Layout 1 2023.2024 A N N U A L R E P O R T About Inuit Tapiriit Kanatami Inuit Tapiriit Kanatami (ITK) is the national representative organization for 70,000 …
benefits 218,153 7,570,616 7,788,769 7,690,612 Advertising – 85,203 85,203 147,578 Bank charges 22,035 – …