Ivey Business School BUS 9804a – THEORIES OF MARKETING

A copy of the questions should be distributed by e-mail to each of the seminar participants by noon of the day prior to the meeting. [...] To a large extent, the value of this seminar will depend on your level of preparation and contribution to the discussion. [...] Use of the service is subject to the licensing agreement, currently between The University of Western Ontario and Turnitin.com ( ). [...] (2017), “Interesting and Impactful Research: On Phenomena, Theory, and Writing,” Journal of the Academy of Marketing Science, 45, 1-6. [...] (1992), “Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories,” Journal of Marketing, 56 (3), 1-24.