Engaging with music 2023

Engaging with music 202 3 2 Contents M E T H O D O L O GY 4 I N T R O D U C T I O N 5 A G L O B A L S N A P S H O T O F M U S I C E N G A G E M E N T I N 2 0 2 3 6 A U D I O S T R E A M I N G C O N T I N U E S T O R E S O N AT E 8 A R T I F I C I A L I N T E L L I G E N C E E N T E R S T H E S TA G E 10 AT H O M E , AT W O R K , AT P L AY – M U S I C S O U N D T R A C K S O U R L I V E S 12 M U S. [...] C R E AT I V I T Y R E M A I N S   E S S E N T I A L T O T H E C R E AT I O N O F M U S I C For fans aware of AI's capabilities: A U T H O R I S AT I O N F O R T H E U S E O F M U S I C I S S E E N A S E X T R E M E LY I M P O R TA N T: 76% 74% TH I N K THAT AN ARTIST ’S agree that AI should not be used M US I C O R VOCAL S S H OU LD to clone or impersonate artists N OT B E US E D O R I N G ESTE D. [...] 8 Music is central to 54% of all the time spent watching videos on short form video apps FA N S A R E E X C I T E D T O D I S C O V E R T H E E N O R M O U S R A N G E O F A R T I S T S 36% A N D N E W M U S I C T H AT I S R E L E A S E D E A C H W E E K A C R O S S A W I D E VA R I E T Y of people say they had watched O F F O R M AT S : a music livestream, such as a concert, in the last month 44%. [...] A L L A G E G R O U P S R E P O R T S T R O N G E N G A G E M E N T W I T H R A D I O : 16 -24 59% 25 -34 71% 35 -44 77% 45 -54 77% 55 - 64 78% R A D I O L I S T E N I N G 64 T I M E BY D E V I C E :KN OW WHAT KI N D O F M US I C TH E Y ’RE % GO I N G TO H E AR WH E N TH E Y TU RN O N TH E R AD I O 65% Standalone radio/car radio 17% I F M U S I C WA S N ’ T O N T H E R A D I O : Phone or computer. [...] T H E M O S T P O P U L A R G E N R E S A M O N G S T V I N Y L P U R C H A S E R S A R E : Pop Hip-Hop / Rock Dance / Classical / Rap EDM Opera T H E M O S T C O M M O N R E A S O N S P E O P L E B U Y V I N Y L A R E : I like collecting vinyl records 24% I like physically owning my own music 22% I like the ritual of playing a vinyl record 19% I like having the physical records to look at 19% IFP.