QUEST Canada - Developing a communications strategy to engage citizens and stakeholders

QUEST Canada - Developing a communications strategy to engage citizens and stakeholders Developing a communications strategy to engage citizens and stakeholders Achieving a community’s emission reduction and energy saving goals requires the involvement of citizens and other stakeholders at every stage, from planning what needs to be done to actually making it happen. [...] OVERALL GOALS OF A COMMUNICATION STRATEGY EDUCATE ENGAGE INFORM MOTIVATE to explain what’s to invite citizens and to communicate to celebrate happening, why it’s other stakeholders to progress and milestones, happening and how it participate in the developments so achievements and will benefit the process with their best everyone can know successes, so everyone community, so that ideas as well as. [...] For most communities, about priorities, actions, events and success decisions on which actions to use and how to use stories them are guided by budget and local suitability. [...] resources and success stories, and to steer Depending on available resources, it could explain traffic to your website climate change; your community’s goals and Prepare fact sheets, brochures and guides to targets; and news, updates and achievements build understanding, and to guide and motivate action Establish a Stakeholder Advisory Committee to offer feedback and identify opportunities; mainta. [...] everyone updated and to celebrate successes Host facilitated community workshops and focus groups to receive ideas and get feedback on options under consideration KEYS TO SUCCESS Here are a few final tips to help ensure your communications strategy is successful: Engage all stakeholders as early as possible to develop positive relationships; it’s far easier to establish trust early than to try to.