Community engagement in developing prospects for a system of domestic fair trade for food products (a PEI pilot)

The main purpose of this project is to engage various food-interest sectors to establish collaborative processes to examine the capacity of a Domestic Fair Trade system to open new marketing opportunities for food products. This project will develop a model that can be replicated in other parts of Canada. The project aims to involve major players across Canada and anticipates that the content, processes, and actions of this project will have the capacity to move the sector forward on strategies for a Domestic Fair Trade system. It will enhance traditional marketing practices because it responds to growing consumer demands for forms of production and distribution that are consumer- and ecofriendly and respectful of farmers right to a livable income.