To help nonprofit groups replenish their reserves, it then spells out the results of some sophisticated statistical analyses which reveal the distinguishing characteristics of the volunteers and donors who made the greatest contributions of their time or money in this province, and explores the significance of these findings from a target marketing perspective. [...] These surveys were conducted by Statistics Canada, and asked a large, random sample of Canadians a series of questions about how they: gave money and other resources to individuals and to charitable and nonprofit organizations; volunteered time to charitable and voluntary organizations and directly to individuals; and participated in organizations by becoming members, over the course of the previo [...] Sections Four and Five document how much volunteering and donating changed in this province between 1997 and 2000 (when the first two versions of the NSGVP were performed; the next one was conducted in the fall of 2004 and results are slated to be released sometime in 2005). [...] Similarly, Arts Recre- ation, and Sports organizations racked up nearly thirty percent of the hours, but only took in four percent of the net value of the donations; and the Social Services ended up with twenty percent of the hours but only ten percent of the dollars. [...] Table 2: Percent of British Columbians’ volunteers, volunteer engagements and hours, and donors, donor engagements, and amount of donations by type of nonprofit, 2000 Possible3 Share of Share of Possible3 Share of Share of Type of nonprofit share of volunteer volunteer share of donor value of organization volunteers engagements hours donors engagements donations 1. Arts & Recreation (including Spo