John Lavis, who has extensively investigated knowledge transfer and who pioneered the Institute model says: “exchange relationships can bring about a cultural shift that facilitates the ongoing use of research knowledge among decision-makers and a more decision-relevant culture among researchers.” The knowledge transfer field is moving towards the Exchange Model as the most ideal. [...] Both partners in the transfer and exchange process – those who transfer research information and the potential audience who might use that information–must be convinced that the exchange offers something of value. [...] At the Institute for Work & Health, we think of our messages as 3 ‘types’ and we find that determining the type of message can help with the decision of how to transfer. [...] Barriers & Facilitators - planning a transfer to address barriers can enhance uptake What is the magnitude of the change suggested in the message? [...] Interventions tailored to overcome identified barriers A process is used to identify barriers to using the evidence within a discipline, practice group or community and a knowl- edge transfer plan is developed to attempt to overcome the specified barrier(s).
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