The result is a series of social entrepreneurship case studies that, in terms of the breadth of the organizations studied and the depth of the analysis, is the first of its kind in Canada. [...] The project funding for planning and starting ESS gave them the autonomy to develop the program they needed and to be more creative in their approach. [...] The stability and independence that comes from having a steady income and the ability to pay rent and put food on the table provides an immense benefit to the individual and to society. [...] In addition, connecting with the key hiring personnel proved to be problematic due to the way the construction sites are organized and because of the fact that a great deal of the work is sub-contracted. [...] They tried to do it the way commercial companies did by walking on to a site and pitching the site supervisors, but that strategy proved unsuccessful at the start given that ESS had no brand awareness in the marketplace and their sales force amounted to one part-time person.