There has also been an increased interest in the size and quality of the immigrant labour force in relation to economic development, particularly in light of regional disparities and labour shortages in rural regions across Canada (Citizenship and Immigration 2001). [...] The purpose was (1) to identify the variations in immigrant settlement patterns and (2) link these patterns to labour force characteristics of the regions of settlement. [...] Details of the Study Ontario was selected as the prime study area due to the number of immigrants, which the province receives, and the overwhelming role of Toronto as a gateway city. [...] Of immigrants who came to Canada between 1996 and 2001 and who settled in Ontario, over 96% live in urban regions, and less than four percent in intermediate and rural regions (Table 1). [...] Similar marketing strategies, such as the Three Thousand Family Schemes and other advertisement campaigns, were in place prior to the 1960s, when the majority of immigrants settled in Canada's rural regions and smaller cities.