Game changer : Challenge sexual violence

"What It Is" is METRAC's digital quiz game that challenges sexual violence against youth across Canada. It has been downloaded and played over 85,000 times globally since its official launch in November 2010. "What It Is" can be played in English or French online at www.challengesexualviolence. org. It is also available for download on Java-based mobile phones, iPhones, Blackberry phones and Android phones by visiting www.challengesexualviolence.org. A special Facebook version of the game will be released in late 2012. "What It Is" is geared toward young people who have experienced sexual violence or may be at risk of sexual violence, particularly those aged 12 to 25. High scoring players of the online or mobile game can win a song track entitled "Zalaura" by Shi Wisdom and Myk Miranda (produced by EMJ; engineered by Ron Davis; spoken word recorded by Definitive Sound). "What It Is" was funded by TELUS and the Department of Justice Canada. Its content was guided by youth and the online and mobile versions were developed by ZMQ Software Systems. The Facebook version is currently being developed by volunteers at TELUS.