Also known as the per- be, “How much do you sup- suasion rate, this difference in port the government taking rating can test the effective- more action to move us away were a 0 on ness of the canvasser, and from coal and fossil fuels 3% the scale script, and acts as a before and onto renewable energy and after survey of how the (such as wind and solar)?”. [...] 10% on the scale In our first three major script iterations, we followed advice Remained the same provided by Neighbours Unit- % on the scale ed and approached issues 5 relating to renewable energy through the broad context were a 10 on of climate change, asking 40% the scale “How much do you support the government taking more action to reduce the impacts were a 0 on of climate change?”. [...] Overall, we ABOUT RENEWABLE fully supportive of renewable found that on average 58% ENERGY energy as a means of sup- of the people we spoke to plying power to the province were supportive of renewable Stance on Renewable and another 10% were open energy to power the province Energy to the idea. [...] several factors such as the issue itself, its context, and the methodology used to develop and implement the program, Building on the examples and tactics used in the United States, in 2021 the organi- zation Neighbours United (formerly the West Kootenay EcoSociety) began adapting deep canvassing to be used for addressing concerns of climate change (Neighbours United, 2022). [...] Building action following our conver- on the work and experience sations, and showcased the In all, this demonstrates that of numerous communications unique emotions, values, and aside from a being tool tactics and messaging, deep concerns people in Pictou to change the minds and canvassing takes a structured County and Eastern Passage opinions of individuals, deep approach to communica- have arou.
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