Reaching Canadians with Effective Government Advertising /

'This report reviews the changes made in 2016 to the federal government’s policy on communications and procedures for advertising and explores the best ways to ensure that government communications and advertising effectively reach Canadians. It outlines changes designed to avoid partisanship in government communications and advertising and suggests improvements. It also offers ways to provide proper and relevant oversight of government advertising activities and to increase government transparency with regard to communications and advertising. Ten recommendations address important challenges related to government communications and advertising'--Summary.