Advertising
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social …
WikipediaPublications
DDN: Dundurn Press · 10 September 2024 English
“A sumptuously written story about culinary ambition, restaurant-world vice, and the frailties of the heart.” — KEVIN CHONG, author of The Double Life of Benson YuRestaurateur Teo Wolf’s culinary fame …
just accepted that the man with the tattoos advertising his lingering allegiance to a much different …
MQUP: McGill-Queen's University Press · 3 September 2024 English
Mainstreaming Porn reveals how sexual norms, practices, and desires are shaped by corporate platforms such as Pornhub in the same way that social media has affected society at large. It …
Hefner and the San Fernando Valley, but through advertising, and to a lesser extent subscription and download … focus of this book. The examples of videos, advertising, and metadata (the titles, tags, and categories … some accounts 50 per cent,42 is derived from advertising. In 2023, after ecp purchased MindGeek, Pornhub … MindGeek appears to generate revenue from advertising, perhaps falsely,61 the opportunity to create … thus ecp, presumably) generates rev- enue from advertising an activity – to users who are consuming porn …
FRHD: Freehand Books · 1 September 2024 English
A risk-taking, labyrinthine, and absolutely original collection of short stories. Every Night I Dream I'm a Monk, Every Night I Dream I’m a Monster offers an unfolding puzzle of the …
“Politics,” I say. “Have you thought about advertising? Great industry. Great people. Go places.” “The … wouldn’t that be awesome. “Has he thought about advertising?” “He needs direction.” “You know who had direction … seeds. The beets he’s pushed to one side. “For advertising companies mostly.” Clink and scrape of tines … whether it’s easy for freelancers to get work in advertising or not. He says it is and then he says it isn’t …
FRHD: Freehand Books · 1 September 2024 English
A witty, layered and compelling novel about a woman with Down Syndrome, exploring textile art, sibling relationships, good intentions gone awry, and friendships. What is intellectual disability? Ask Bruno, who …
Jenny graphic design. Jenny worked at a small advertising firm now. Her parents had paid for her condo …
DDN: Dundurn Press · 20 August 2024 English
Creative sector jobs are driving our economy and offer a viable career path for today's youth.Careers in the creative sector offer flexibility and security. Why then are more young people …
following: CATEGORY TOTAL GDP 2019 ($, MILLIONS) Advertising, public relations, and related services 6,040 … will come more from channel subscriptions than advertising. So, the cuts to local TV news gathering and …
MQUP: McGill-Queen's University Press · 15 July 2024 English
Friendless or Forsaken? is the story of child emigration agencies operating in North West England from 1860 to 1935. The book traces the imperial relationships, transnational economy, religious networks and …
generate local support for emigration in their advertising. We also take a legal history approach to understanding …
NSP: New Society Publishers · 25 June 2024 English
Deep polarization in our society prevents us from working collaboratively to solve the problems we face. The Solutionary Way offers a practical approach, providing clear and achievable methods to bridge …
Couple these food system problems with an advertising and legal system that permits ads for unhealthy …
CHB: Coach House Books · 18 June 2024 English
WINNER OF A 2023 PEN TRANSLATES AWARD This punk-like blend of Roberto Bolaño’s The Savage Detectives and Samanta Schweblin’s Fever Dream heralds an exciting new voice in international fiction Living …
entrepreneurship, a spirit for adventure, and self-advertising are qualities reserved to the male species. …
MQUP: McGill-Queen's University Press · 15 June 2024 English
Complemented by over 150 rarely seen illustrations, Needle Work moves from coast to coast and across more than one hundred years to provide a key chapter in the history of …
clerk at Ottawa’s City Registry Office – began advertising himself as the city’s “only professional tattoo … locations for this work, with outdoor signage advertising tattooing and an interior resem- bling storefront … formalization of services. This was often done by advertising one’s work in a city directory, as was the case … whether it be in comic books, product packaging, advertising, postcards, or visual art. Many images that …
UCP: University of Calgary Press · 15 June 2024 English
Since the first edition of this popular text was published in 1984, the Charter of Rights and Freedoms has transformed the role of the courts in Canadian politics. Addressing current …
injection sites, terrorism, third-party election advertising, and health care. The Supreme Court has also …