Strategic information for community organizations on volunteering and donating in Québec : Renseignements stratégiques sur le don et le bénévolat au Québec à l'intention des organismes communautaires

To help nonprofit groups replenish their reserves, it then spells out the results of some sophisticated statistical analyses which reveal the distinguishing characteristics of the volunteers and donors who made the greatest contributions of their time or money in this province, and explores the significance of these findings from a target marketing perspective. [...] These surveys were conducted by Statistics Canada, and asked a large, random sample of Canadians a series of questions about how they: gave money and other resources to individuals and to charitable and non-profit organizations; volunteered time to charitable and voluntary organizations and directly to individuals; and participated in organizations by becoming members, over the course of the previ [...] Sections Four and Five document how much volunteering and donating changed in this region between 1997 and 2000 (when the first two versions of the NSGVP were performed; the next one was conducted in the fall of 2004 and results are slated to be released sometime in 2005). [...] Table 2: Percent of Quebecers’ volunteers, volunteer engagements and hours, and donors, donor engagements, and amount of donations by type of nonprofit, 2000 Possible3 Share of Share of Possible3 Share of Share of Type of nonprofit share of volunteer volunteer share of donor value of organization volunteers engagements hours donors engagements donations 1. Arts & Recreation (including Sports) 33.7 [...] In one version, they confined the analysis to those who are at least twenty-five years-old (since only 15% of the country’s youth between the ages of 15 and 24 donated more than the median amount, compared to 44% of those 25 and over), and they classified the larger donors in each principal region of Canada according to the median for that region.