The aim was to revitalize a deteriorating neighbourhood but instead the plans caused separation from the rest of the peninsula and led to a state of decline. [...] He believed that gentrification occurred due to the difference between the value of the existing use of the property and the optimal value of the land on which the property lies (Hamnett, 2008; Pearsall, 2013). [...] Brief History of the North End Out of the commonly defined neighbourhoods in Halifax – downtown and the South, West and North Ends– the North End was the first to develop and is the most culturally diverse (Erickson, 2004). [...] The construction of Scotia Square and the Cogswell Interchange physically separated the North End from the rest of the peninsula. [...] The community was created in the 1840s and leading up to the final demolition the city continuously encroached onto the land.