Safety campaigns to promote the use of child restraints

In order to increase understanding of ways that the use of child restraints can be strengthened, the Traffi c Injury Research Foundation (TIRF) conducted a literature review on behalf of the Canadian Automobile Association (CAA) to examine the effectiveness of campaigns that have been previously undertaken to promote child passenger safety. [...] The Eastern Virginia Medical School was involved in an evaluation of the Boost ‘Em in the Back Seat Progam which encouraged parents to seat their children in booster seats in the rear row of vehicles (Will et al. [...] In particular, the results are organized and presented according to the following key features of the evaluations to help facilitate comparisons of similar studies: >. Effi cacy of the campaign (before/after data on either restraint use or correct restraint use); >. Reliability of the data that were collected; and , >. Use of incentives (means of motivating the target group to safely secure their [...] Table 1 contains information about individual studies including the location of the study, the type of safety device evaluated in the study, the target age group, and the interval between the baseline and post- campaign observation periods. [...] The percentage of booster seat use among 3,609 eligible children in the intervention communities improved from 13.3% to 26.1% in the intervention group while there was a more modest increase (17.3% to 20.2%) in the control group (Ebel et al.