Market transformation framework, 2015-2020

In developing these plans, the Provincial Government recognized the important role it could play in supporting change in the marketplace by utilizing a range of policy and program instruments to influence the behaviours of individuals and businesses in the province to take action on climate change and energy efficiency. [...] The goal is to increase the market share of these goods and services by removing barriers to their availability in the marketplace and accelerating their acceptance and adoption by consumers. [...] Businesses in Newfoundland and Labrador and throughout the world recognize consumers’ increasing demand for more energy efficient and climate-friendly products and services and are increasingly aware of the export and expansion opportunities that responding to this demand presents. [...] Market transformation refers to measures that support widespread and permanent change in the Since then, supported by awareness and availability and adoption of products and services that are energy efficient or emit less greenhouse information campaigns and rebates and incentives such as those offered by gases. [...] This Market Transformation Framework outlines government’s vision for how it can 2013, 67 per cent of windows sold in the work to promote and support the sale and purchase of energy efficient and lower greenhouse gas (GHG) marketplace are Energy Star certified, -emitting products and services in Newfoundland and Labrador through strategic measures and and, due to changes in manufacturing initiativ