R. B. Wilkinson Pitt sburg State University James S. Taylor University of Aveiro & Center for Research in Higher Educati on Policies, Portugal Angé Peterson, University of Central Florida . Maria de Lourdes Machado-Taylor Center for Research in Higher Educati on Policies, Portugal A Practical Guide to Strategic Enrollment Management Planning in Higher Education [...] Strategic Vision Step 12: Vision Statement NO Agreement on Vision? YES ‐ GO TO PHASE V Educational Policy Institute 22 Strategic Enrollment Management — A Guidebook Phase V Consensus Building Step 13: Strategic Step 14: Share plan Step 15: Make Goals with campus appropriate modifications NO Agreement on Goals? YES ‐ GO TO PHASE VI Phase VI Action Operational Plans Step 16: [...] However, committee members do need to become familiar with theses requirements and have easy access to those individuals who have a more detailed knowledge base. Step 7: Informal Expectations What are the social and cultural expectations placed on the institution? Does the campus encourage visitors? Is it seen as a key player in economic development? Is the institution e