Focus group research assessing communication approaches for the NSERC strategy for partnerships and innovation : Focus group research to assess communication approaches

The Natural Sciences and Engineering Research Council of Canada (NSERC) commissioned Phoenix SPI to conduct focus group research to assess approaches and messaging that NSERC might use in communicating with businesses about working with universities and colleges to achieve their research and development (R&D) goals through NSERC's Strategy for Partnerships and Innovation. Launched in 2009, following input received from businesses and researchers, this strategy aims to help Canadian businesses realize greater value from their investments in R&D, to help students acquire the skills that businesses value, and to accelerate the commercialization of innovations.