Global Market Report

These criteria include soil as India, Brazil, Colombia, Costa Rica, Guatemala, conservation measures that can enhance crop yields and Panama, and the Philippines, which could lead to a the resilience of banana plantations to climate change, demand-supply imbalance in the years to come.33 the definition of minimum and living wages for workers, and the application of integrated pest management VSSs [...] Fairtrade bananas were exported to the Netherlands, By comparison, the external cost of Fairtrade-produced Denmark, and Belgium the next year.35 VSS-compliant bananas was estimated to be USD 3.70 per box—a banana production, which at first primarily came from significant difference that demonstrates the reduced smallholders, expanded significantly at the turn of the adverse impacts from VSS-compli [...] These century, as large plantations owned by Dole, Fyffe, and findings highlight the potential for VSSs to lower and Chiquita became certified.35 Today, VSSs continue to internalize societal costs in the banana sector, as they play an important role in helping to address the sector’s work to provide hired workers and small producers with sustainability challenges, since the criteria embedded in su [...] This is especially apparent in for expanding VSS-compliant production in the sector— the more affluent countries in North America and along with the potential sustainability benefits this Europe, where consumers are more aware of the social could generate—is the human development level of and environmental issues associated with banana banana-producing countries, as assessed by the Human productio [...] The while organic bananas have captured approximately already-limited VSS-compliant banana production in 10% of the market in the United States, with retail sale Mozambique, Rwanda, and Togo dropped to zero from volumes increasing by 17.5% in 2017 relative to 2016 2008 to 2016.34 Rainforest Alliance had the largest figures.40, 41 Awareness-raising efforts are needed to volumes of bananas coming fr