• Consider a mix of channels, including: • In-person meetings • Email • Company intranet • Social media • Newsletters • Website • Video conferencing 6. [...] • Examples of tactics include: • Town hall meetings • Weekly email updates • Quarterly newsletters • Social media campaigns Indigenous Business Toolkit Project 2 • Webinars or workshops • Employee surveys 7. [...] Measurement and Evaluation • Establish metrics and Key Performance Indicators (KPIs) to measure the effectiveness of communication efforts. [...] Conclusion • Summarize key points and objectives of the communication plan. [...] The modules in the Toolkit cover everything from the role of economic development in nation building, to the importance of business charters, to the various legal forms that can be used to pursue economic development, to the steps needed to identify and negotiate beneficial partnerships, to the governance challenges that economic development must address.
Authors
- Pages
- 4
- Published in
- Canada
Table of Contents
- Vern Bachiu Murray Fulton Kristy Jackson Johnson Shoyama Graduate School of Public Policy University of Saskatchewan August 2024 1
- Indigenous Business Toolkit Project 2
- The Basics of Communications for Indigenous Businesses Appendix Basic Communication Plan 2
- 1. Introduction 2
- Overview of the communication plan. Purpose and objectives. 2
- 2. Communication Goals 2
- Define specific communication goals and objectives. Align with overall organizational goals and objectives. 2
- 3. Target Audience 2
- Identify primary and secondary target audiences. Understand their needs preferences and communication channels. 2
- 4. Key Messages 2
- Develop key messages aligned with communication goals. Ensure messages are clear concise and focused on a specific audience. 2
- 5. Communication Channels 2
- Identify appropriate communication channels for reaching target audiences. Consider a mix of channels including 2
- In-person meetings Email Company intranet Social media Newsletters Website Video conferencing 2
- 6. Communication Tactics 2
- Outline specific communication tactics and activities to achieve goals. Include timelines responsibilities and resources needed for each tactic. Examples of tactics include 2
- Town hall meetings Weekly email updates Quarterly newsletters Social media campaigns 2
- Indigenous Business Toolkit Project 3
- Webinars or workshops Employee surveys 3
- 7. Key Stakeholders and Roles 3
- Identify key stakeholders involved in communication efforts. Define roles and responsibilities for each stakeholder. Ensure clear lines of communication and coordination. 3
- 8. Measurement and Evaluation 3
- Establish metrics and Key Performance Indicators KPIs to measure the effectiveness of 3
- Regularly monitor and evaluate performance against objectives. Use feedback and data to make adjustments and improvements. 3
- 9. Timeline 3
- Develop a timeline for implementing communication tactics. Include key milestones deadlines and review periods. 3
- 10. Budget 3
- Allocate resources and budget for communication activities. Consider costs associated with materials technology personnel and external support. 3
- 11. Contingency Plans 3
- Identify potential risks and challenges to communication efforts. Develop contingency plans to address unforeseen circumstances or disruptions. 3
- 12. Conclusion 3
- Summarize key points and objectives of the communication plan. Emphasize the importance of ongoing evaluation and adaptation. 3
- Indigenous Business Toolkit Project 4
- The Authors 4
