This module focuses on tools and tips for successful communication, including the tools and technology that you will employ, the use you will make of social media and outside agencies, and the budget you have available. [...] But if you understand the basics, you’re better able to help guide the experts you work with to get the results you want and achieve the two biggest goals of communication – to build trust and to tell your story. [...] Indigenous Business Toolkit Project 2 The Basics of Communication The two biggest goals of communications are to build trust and to tell your story.1 The guiding principles to follow to achieve these goals are rooted in Cree words: • Tâpwêwin. [...] Why do you want to use social media? What do you want to communicate? Who will you communicate with? • Create a schedule – This is as simple as printing a calendar for the next 12 months and plotting what you are going to post and when. [...] The modules in the Toolkit cover everything from the role of economic development in nation building, to the importance of business charters, to the various legal forms that can be used to pursue economic development, to the steps needed to identify and negotiate beneficial partnerships, to the governance challenges that economic development must address.
Authors
- Pages
- 10
- Published in
- Canada
Table of Contents
- Vern Bachiu Murray Fulton Kristy Jackson Johnson Shoyama Graduate School of Public Policy University of Saskatchewan August 2024 1
- Communication Tools 2
- Summary 2
- Tâpwêwin 2
- Miyo-wîcêhtowin 2
- The Basics of Communication 3
- Tâpwêwin 3
- Miyo-wîcêhtowin 3
- Communication Tools 3
- Figure 1. Business Communication Methods 3
- Tech Stuff 4
- Legal requirements 4
- Working with an Agency 5
- Budget 6
- Social Media 7
- How Will We Do All This 8
- Tâpwêwin 8
- Miyo-wîcêhtowin 8
- Resources 8
- Endnotes 9
- Indigenous Business Toolkit Project 10
- Disclaimer 10
- The Authors 10
