Tourism - Digital READI Playbook

Based in Ottawa, the Tourism The Tourism Industry Association Industry Association of Canada of Canada’s membership reflects acts on behalf of Canadian tourism partnerships among all sectors of businesses and promotes positive the industry, and provincial, measures that help the industry territorial and regional tourism grow and prosper. [...] TIAC’s READI program equips the industry with the information and tools needed to stay competitive and succeed! R Reach out to a breadth and diversity of tourism businesses and organizations E Engage businesses and organizations in interactive and highly participatory capacity development workshops and/or events. [...] READI, SET, GROW! 4 Bookings and Understanding the Vital Role of Booking and Reservation Systems Reservation Booking and reservation systems are essential Customers support businesses Systems tools that facilitate the efficient management of customer bookings for accommodations, tours, exploring ways to automate. [...]   Implementing booking and reservation systems is 76% a crucial component of an e-commerce strategy for tourism operators as it enables them to of restaurant customers prefer effectively sell their products and services online, that businesses use automation reach a wider audience, and capitalize on the growing trend of online booking. [...] structured training programs, and the Digital Service Squad, a team of street- The DIGITAL READI Advisory Committee level team members who help main street supports TIAC in providing education and businesses grow and manage their training opportunities for Canadian tourism operations through technology.  businesses and organizations to be certified as DIGITAL READI.