Promotion of Flavoured Vaping Products That Appeal to Youth

Promotion of Flavoured Vaping Products That Appeal to Youth PROJECT NEWS November 2021 The Expand Project Launch: Smoking Cessation for Queer and Trans Young Adults Overview The Ontario Tobacco Research Unit (OTRU), together with the Canadian Cancer Society (CCS), is launching Preliminary Findings The Expand Project: a research initiative and social • Queer and trans young adults face additional s. [...] The lead partner agencies collaborating with and guiding OTRU on the project are: The 519 in Toronto, NorWest Community Health Centres in Thunder Bay and the LGBTQ+ Community Centre in Montreal. [...] Ontario Tobacco Research Unit 1 PROJECT NEWS Social Media Presence The project will promote information and stories of and by queer and trans young adults through social media channels: Instagram, TikTok and Facebook. [...] Project Website The Expand Project website provides a platform to continue the conversation on smoking in terms of burden of smoking in queer and trans communities; the relationship between stress and smoking; and increasing intentions to quit smoking. [...] Qualitative Results Focus groups conducted in English and French produced a rich amount of information for the project team to apply to the development of the campaign and to furthering the research evidence base on smoking among queer and trans young adults.