CBD - CEPA TOOLKIT INCLUDING CONSIDERATIONS FOR ACCESS AND BENEFIT-SHARING

For the information of the Parties to the Nagoya Protocol, the English version of the publication is annexed to the present document. [...] RESOURCES IDENTIFyING THE ROLE OF COMMUNICATION To identify the role of communication, it is necessary to ask the parties responsible or interested in the CBD GUIDELINES issue: What are the current knowledge, attitude and practices (behaviour) of the target groups and stakeholders involved? What reactions do the target groups and stakeholders have to changes that might be suggested to conserve a. [...] The response rate is the issue) influenced by the length of the questionnaire, Failing to take into consideration the CBD GUIDELINES complexity of the questions, credibility of broader political, social and economic the sender and motivation to complete the context in which the target group exists questionnaire. [...] EXERCISE Before you get started: Make a rough outline of what has to be said to the target groups Check that the message is consistent with the organizations’ mission and/or policies TIPS Formulate sub-themes that reflect the benefits to the target groups HOw TO FORMULATE A MESSAGE Relate the message to the organization (sender) EXAMPLE The message must connect to the image and identity of the. [...] (“jumping to means”) CBD GUIDELINES HOw TO SELECT EFFECTIVE MEANS OF COMMUNICATION The choice of means to communicate the message depends on the communication objectives, the characteristics of the target group, Example: Interpersonal communication the message, the budget and your experience will be more effective (e.g.