cover image: Making Shift Happen : Designing for Successful Environmental Behavior Change

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Making Shift Happen : Designing for Successful Environmental Behavior Change

11 Jan 2022

Making Shift Happen teaches you how to use the same behavioral strategies corporations use to sell you stuff you don’t need – but to help the planet instead. Learn what drives human decision-making, and how to design and implement effective behavior change strategies that move people to take environmental action.

Authors

Rod Fujita, Nya Van Leuvan, Ashleigh, Lauren Highleyman, Pauline Miller

ISBN
9781550927412 1550927418
Pages
400
Published in
Gabriola Island, CA