Youth social media listening project in BC - Content warning: this presentation reports on issues which may be upsetting to people such as themes of mental health, suicide, and hate speech.

PROJECT BACKGROUND • Part of a pilot social listening research programme to better understand how the pandemic has influenced the social media landscape in BC relating to young people • Discover which social, economic and health issues are framed as priorities for young people • Capture baseline data going back up to 15 months to build a picture of online engagement • Explore “live” thematic narra. [...] Content was retrieved for keywords for risk factors/harms + keywords for young people OR biography keywords to identify accounts of young people. [...] 28 December 2021 – 23 March 2023 SOCIAL MEDIA DISCUSSION OF YOUNG SOCIAL MEDIA DISCUSSION OF PEOPLE’S MENTAL HEALTH + YOUNG PEOPLE + BROAD TOPICS WELLBEING/HEALTH PROMOTION Volume of social media mentions: Volume of social media mentions: 28 Dec 2021 – 23 Mar 2023 28 Dec 2021 – 23 Mar 2023 Community participation 11,398 Work & education 268,986 Inclusion 4,843 Teamwork 4,615 Politics 70,470 Achiev. [...] Content was retrieved for keywords for wellbeing/health promotion + keywords for young people OR biography keywords to identify accounts of young people. [...] SOCIAL MEDIA LISTENING • Why do social listening for young mental health and wellbeing? o Identifying information voids o Leveraging opportunities to share credible information o Adjusting communication strategies due to users being overwhelmed by information o Anticipate future needs o See how resources and policy updates being discussed o Track rumors, misinformation and disinformation o Questio.