Marketing

Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. In 2017, The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets".It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers will approach the planning stage of …

Wikipedia

Publications

MQUP: McGill-Queen's University Press · 12 November 2024 English

The COVID-19 virus was responsible for the deaths of over thirty-five thousand Canadians in its first two years alone. Described as the biggest public health crisis of the century, it …

theory dc Destination Canada dmos destination-marketing organizations ei Employment Insurance esdc


Fraser Institute · 1 November 2024 English

Regardless of the outcome of the 2024 US presidential election, it is likely that protectionist pressures will intensify in that country, thereby further threatening Canada’s exports to its largest trading …

products between provinces, as well as provincial marketing boards that prevent free trade in specific food


IISD: International Institute for Sustainable Development · 29 October 2024 English

Least developed countries (LDCs) need more investment in agriculture to increase their agricultural productivity and promote their food security. Existing World Trade Organization (WTO) rules and flexibilities on agricultural domestic …

figure in India (i.e., USD 183.63 million for the marketing year 2022/2023). This is the figure that has been million and EUR 1 million, respectively, for the marketing year 2020/2021). This is the figure that has been


IISD: International Institute for Sustainable Development · 28 October 2024 English

In this integrated cost-benefit analysis, the Nature-Based Infrastructure Global Resource Centre analyzes the potential of nature-based infrastructure (NBI) to enhance agricultural productivity and hazard protection in Eswatini.

Smallholder Agriculture Productivity Enhancement and Marketing Project (SAPEMP). SAPEMP focuses on regenerating


CPRC: University of Regina Press · 22 October 2024 English

A guide from bestselling author Alice Kuipers on how to write for children and young adults—from igniting an initial idea to creating a finished draft In Spark, acclaimed children’s and …

your writing is the urge to create a story, the marketing and placing of your book will come later. PICTURE


MQUP: McGill-Queen's University Press · 15 October 2024 English

The Great Right North charts the growth of far-right groups in Canada, illuminating how official and unofficial government attention generates the context in which they flourish. Breaking new ground by …

publicly visible, some even adopting high-profile marketing strategies. Beginning in early 2017 we found phrases were coined by far-right ideologues for “marketing” and propaganda pur- poses – like “alt-right”


CIHI: Canadian Institute for Health Information · 10 October 2024 English

Learn about the methods used in data analysis, including comparability and data quality notes for the supply of physicians in Canada.

for the production of mailing lists and for marketing purposes, whereas data from CIHI’s SMDB is used


AOHC: Association of Ontario’s Health Centres · 2 October 2024 English

Montclare acknowledges historical and everyday barriers to lifelong participation by young women and girls in sport and recreation – as players and coaches, media and social media specialists, entrepreneurs and …

where she earned a Graduate Diploma in Applied Marketing while working as a Communications Assistant for


School of Public Policy, University of Calgary · 29 September 2024 English

B R I E F I N G P A P E R Volume 17:16 The Captive Insurance October 2024 Opportunity in Alberta: Drivers of Success in Captive Domiciles Erik …

captive market (Johnson and Kleffner 2022). 5. Marketing: Most of the regulators/governments of the domiciles


Prosper Canada · 27 September 2024 English

Design and administer an effective grant allocation process • Lead design of application review and assessment process, including grantee selection criteria, grant allocation formula(s) and guidance, and grant approvals process …

National RFP process; • Advise Prosper Canada Marketing and Communications team on end-to-end communications


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