To help nonprofit groups replenish their reserves, it then spells out the results of some sophisticated statistical analyses which reveal the distinguishing characteristics of the volunteers and donors who made the greatest contributions of their time or money in this region, and explores the significance of these findings from a target marketing perspective. [...] Introduction This report provides a comprehensive picture of volunteering and donating in the Atlantic region.1 Various types of nonprofit organizations can make concrete use of this information, both to track the changes in volunteering and donating since the late-nineties and to find and retain more supportive donors and volunteers. [...] These surveys were conducted by Statistics Canada, and asked a large, random sample of Canadians a series of questions about how they: gave money and other resources to individuals and to charitable and non-profit organizations; volunteered time to charitable and voluntary organizations and directly to individuals; and participated in organizations by becoming members, over the course of the previ [...] Table 2: Percent of Atlantic Canadians’ volunteers, volunteer engagements and hours, and donors, donor engagements, and amount of donations by type of nonprofit, 2000 Possible5 Share of Share of Possible5 Share of Share of Type of nonprofit share of volunteer volunteer share of donor value of organization volunteers engagements hours donors engagements donations 1. Arts & Recreation (including Spo [...] The good news is mainly that the donor participation rates went up for ten of the twenty-seven major demographic groups in Atlantic Canada that the Caring Canadians NSGVP highlight reports have been tracking, and the total and average amounts of donations and volunteering went up for about two-thirds of the groups, in each case.
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- Canada
