Raising awareness, raising shovels : City of Calgary's snow angels campaign evaluation report

These results provided their way to staff at The City and prompted CNS to measure great insight into the broader benefits of this program, and the success of the campaign in a more quantifiable way. [...] On the other Throughout the qualitative responses from both Snow Angels hand, an overwhelming majority of Snow Angels indicated that and Neighbours, the notion of “sense of community” was never they were already in the habit of clearing snow, and that the far. [...] For a detailed • Improved response to senior issues by community members description of the marketing methods, please see Appendix A. • Decreased isolation of seniors in the community 1.3.2 Nomination and recognition   After a Snow Angel has shoveled snow for a Neighbour, the seniors or neighbours who receive the assistance are asked to recognize their Snow Angel by nominating them through The Cit [...] The intent of this evaluation was to gauge the effectiveness of the Snow Angels Campaign and to learn more about its impact. [...] The 2006/2007 season generated the greatest number of nominator beforehand, to explain the purpose of the nominations (660), as well as the distinction of highest evaluation and ask permission to send out the surveys.