Canadian television 2020

Changing predominance received to that offered, combined with the weaker bargaining power of Canadian services and the stronger bargaining power of U. S. services, can be expected to lead to a material erosion of the current 86:14 split between Canadian and non-Canadian on wholesale fees;. [...] Originally conceived and launched as complementary services available to existing subscribers, Shomi and Crave TV will, under the LTTV framework, be transformed from ‘‘complementary’’ to ‘‘competitive’’ OTT offerings and are thereby expected to materially increase cord cutting and cord shaving and the take-up of OTT in Canada from the baseline outlook; Elimination of simulcast on the Super Bowl [...] Central to the current assessment is that while the economic impact of unbundling has been the most remarked upon aspect of the LTTV Decisions, it is by no means the only area of potential significant economic impact. [...] If one believes that BDUs will lose market share to OTT without the creation of more consumer friendly packaging options, then we can assume the impact of unbundling to be real, but the impact of a decision not to unbundle to be worse for the BDU. [...] The ultimate extent of erosion of Canadian TV in favour of OTT will depend on the health of the market as shaped by technology, competition and Canada’s broadcast regulatory framework.