In The CCSDH is a collaborative multi-sectoral creating the guidelines, the aim of the CCSDH stakeholder group established to: is to provide individuals and organizations •. Provide the Public Health Agency of with the knowledge to create effective, targeted Canada (PHAC) with advice on matters messages on the factors that shape health. [...] Health and public health 4.2 PRIMING THE AUDIENCE practitioners are important because they work It is important to prepare, or “prime” the at the frontline of the health system. [...] It is the hope of the CCSDH that by a tool to help Canadian Council on Social equipping individuals and organizations with the Determinants of Health (CCSDH) members knowledge to create effective SDH messages and other individuals and organizations to we can build a broader understanding of health build, use and share their own SDH messages. [...] Subcommittee on A new way to talk about the social Population Health of the Standing Senate determinants of health.