Last month, Quebec announced its intention to ban the sale of all flavoured e-cigarette products, to limit the capacity of pods and disposables to 2 millilitres and limit the capacity of e-liquid containers to 30 ml, with the changes to take effect in July. [...] To give a sense of the magnitude of this rule: More than 80 percernt of the vaping population uses flavoured e-juice, with little variation by age. [...] What will these 400,000 individuals do for nicotine? And what will happen to the industry that generates almost $150 million in excise and sales taxes? The legal sector will see a massive contraction. [...] The policy reduced employment in Nova Scotia, boosted commerce in New Brunswick, and generated sales for online suppliers in the rest of Canada. [...] The tax-take and mark-up combined account for perhaps $20 of the $35 price of a typical 10 ml disposable sold in Quebec.
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